I chose to review the Starbucks "Ideas in Action" blog to view what it had to offer. There are various bloggers that post one or more topics, say more than a hundred. This blog has been up and running since early 2008. The posts are added a few times monthly and consist of five or more days with different topics. In searching through the posts I noticed that comments were more directed toward more customer concern topics. Comments are roughly spread out and differentiate in amount with dates added. Each blog post is generally two to three paragraphs, some consist of more text.
The subject matter of each post is directed towards a specific customer topic. The approach is in praise of customers and request customer opinions through visiting the blog. Usually the blogger is either a Starbucks employee or a related food industry employee. The subject of comments are usually directed exclusively at the topic or give an opinion towards an idea or an idea itself. The style of the blog is basic opinion and comment or question and answer. The blog seems to get the job done as far as connecting with consumer base. The content is up to date and refers to quality topics. I feel the point gets across to customers and the blog is necessary in receiving opinions on new ideas.
David Weber
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment